Tuesday, 24 May 2011

Olbermann's Back

He gets a fancy promo in TIME Magazine and everything:
"Same title, same tirades, new channel. Having parted ways with MSNBC, Olbermann takes his passion for politics to the far reaches of the cable dial, on the channel founded by Al Gore. Current, premieres 6/20."
I'm interested in seeing how the new show plays out. Obviously Current won't give him the ratings that MSNBC did at the end of his eight years there, at least not at first.

But I get my cable news almost entirely through podcasts and online material, and I suspect it's only a matter of time before the old ratings system goes out of style. By throwing his considerable star power behind an interactive, web-savvy channel like Current, Olbermann might be giving the whole system a shove in the right direction.

Now you might be asking yourself, "Gosh, it's been six months since Keith Olbermann left MSNBC. What's he been doing to pass the time?" Oh, you know, the usual - hanging out on the Internet, reading James Thurber short stories aloud to his fans while wearing a vintage baseball jersey over a dress shirt for no apparent reason.



You bet your ass I'm watching his show.

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